Jeff Buice, CFP®

Partner

With two decades of experience in the financial services industry, Jeff Buice, CFP®, specializes in providing comprehensive wealth planning strategies and investment management advice to affluent individuals, families, and business owners. In addition to his responsibilities as Partner and Senior Investment Advisor at GENCapital Advisory Partners, Jeff leads the team’s financial planning initiatives with the firm belief that all clients should have a good understanding of both their financial and life goals.

Prior to co-founding GENCapital, Jeff served as a financial advisor with UBS Financial Services, Inc. for nine years. His previous experience in the information technology consulting industry, combined with more than two and a half decades in a family-owned and operated real estate business, gives Jeff the unique perspective and background needed to provide the team’s clients with advice that is truly well-rounded and beyond traditional wealth management. In addition to assisting GENCapital clients with their traditional investments in stocks, bonds, and cash, Jeff can also lend his expertise in terms of alternative investments including real estate assets, private equity, and more. Jeff’s comprehensive and consultative approach to wealth management helps to drive the success of a client’s overall strategic plan and investment portfolio.

In addition to holding a CERTIFIED FINANCIAL PLANNER™ designation, Jeff’s credentials include dual degrees from the University of Georgia, where he earned bachelor’s degrees in both Finance and Management Information Systems. Jeff and his wife have two daughters and reside in Roswell, Georgia. A proud Atlanta native, Jeff is a member of Johnson Ferry Baptist Church, the Financial Planning Association, and the University of Georgia Alumni Association.

Email: jbuice@gencapital.com

Phone: 404-891-6972