Long-term financial success and legacy starts with a plan. It might be easier than you think – and we’re here to help you navigate the journey. We provide tailored services and strategies focusing on opportunities that align with your unique goals for you and your family.
Business Advisory & Exit Planning
Selling your business is one of the most significant financial events of your life. It’s not just about maximizing value, it’s about aligning the outcome with your long-term goals.
We help you prepare well in advance, offering guidance that’s both strategic and deeply personal. From uncovering key legal and financial considerations to assembling the right team of advisors, we ensure you’re positioned to exit on your terms—with clarity, confidence, and a plan for what comes next.
Preparing for a Successful Transition On Your Terms
Start Early, Plan Intentionally
We begin working with you 1–3 years before a potential sale to create space for intentional planning and alignment. Our proprietary 11-step legal due diligence checklist uncovers potential risks early, helping you prepare from a position of strength.
Maximize Value
We create a strategic roadmap that helps minimize potential income and estate taxes tied to your exit. Additionally, we work closely with you to define the true value of your business, not just in market terms, but in how it supports your long-term goals and personal vision.
Build the Right Team
Your success depends on having the right people at the table. We help you assemble a trusted team of legal, tax, and investment banking professionals that are aligned on your goals so you’re fully supported at every stage of the process.
Financial & Cash Flow Modeling
You deserve a financial plan that’s proactive, not reactive. We create customized 5-year forward cash flow models so you can make decisions today with full visibility into tomorrow.
Whether you’re navigating private investments, preparing for major life events, or simply aiming for long-term peace of mind, our approach brings clarity to every step of your journey.
Strategy with the Future in Mind
Know What’s Coming
We help you understand your personalized 5-year forward cash flow model so you have a clear picture of income, expenses, and investment flows. This foundational view allows you to confidently stay ahead of life’s financial twists and turns.
Plan for Distributions
Private investments come with complexities. We build in projected capital calls and distributions so you can anticipate future cash needs and avoid liquidity surprises while keeping your broader financial strategy intact.
Goal Alignment
Whether you’re eyeing a liquidity event, a major purchase, or legacy goals decades out, we develop long-term cash flow models that align with your personal milestones. That way, your tailored strategy grows with you.
Family Governance & Wealth Transfer
Transferring wealth is about more than assets. It’s about relationships, values, and legacy. We help you navigate the deeply personal side of planning: when and how to talk to your children about your wealth, how to protect what you’ve built, and how to pass it on with intention.
With thoughtful communication and structure, your success can become a lasting foundation that empowers generations to thrive.
Strong Families, Strong Financial Plans
Purposeful Communication
We help you decide when and how to have meaningful conversations about wealth with your family. From family meetings to charters and decision-making frameworks, we build governance structures that foster open communication and mutual understanding.
Transferring Values
We design values-based wealth transfer strategies that prioritize personal development, accountability, and purpose. This includes inheritance structuring that reduces entitlement risk and ensures your legacy supports your children’s growth.
Preparing the Next Generation
Education is essential to lasting success. We provide heir preparedness programs and multigenerational education planning that equip your family to steward wealth wisely, while also encouraging philanthropy and a shared sense of purpose.
Investment Due Diligence & Portfolio Construction
Today’s investment landscape is overflowing with opportunity – but also complexity. We bring clarity to the process by conducting thorough due diligence and designing investment portfolios tailored to you.
Our approach is grounded in research, not trends. Our focus is entirely on helping you achieve your long-term goals with confidence.
Turning Complexity into Confidence
Rigorous Research
We thoroughly vet operating companies, private deals, and fund managers to ensure every opportunity is sound, strategic, and well-aligned with your objectives. Our independent research process gives you a clear understanding of risks and potential returns before you commit.
Customized Portfolio Construction
Your portfolio should be a reflection of your goals, not a one-size-fits-all strategy. We design and manage portfolios tailored to your personal timeline, liquidity needs, and risk profile, whether you’re focused on growth, income, preservation, or all three.
Built Around You
We don’t invest to hit benchmarks. We invest to help you live the life you envision. Every recommendation we make is designed to support your family’s broader financial picture, giving you confidence and clarity for your financial future.
Frequently Asked Questions
What are your qualifications?
GENCapital’s team consists of experienced and certified Wealth and Financial Advisors with decades of expertise across finance, real estate, and business advisory. Our advisors stay at the forefront of financial trends through continuous learning and professional development to provide you with informed, strategic guidance.
Are you a fiduciary?
Yes, we adhere to the highest fiduciary standards, meaning we are legally and ethically committed to acting in your best interest at all times. Our advice-based, client-centric approach ensures that every financial recommendation aligns with your goals—not transactions or commissions.
Do you work directly with my other advisors?
Absolutely. We collaborate closely with your legal, tax, and investment banking teams to ensure a unified strategy. If needed, we can also help you build your team with vetted professionals aligned with your goals.
When should I start talking to my kids about our family’s wealth?
There’s no one-size-fits-all answer, but we guide you through that decision based on your family’s values, your children’s development, and your overall legacy goals. We provide tools and structure to help you navigate the conversation with clarity and care.
What types of investments do you evaluate?
We conduct due diligence on a broad spectrum of opportunities, from private operating companies and venture capital to private equity funds and public market strategies. Our job is to help you understand the risk, return, and fit of each opportunity in the context of your goals.